The more I learn about social media, the more I like it. Not because I secretly long to be a technology geek (although I do), but because it is all about building communities and relationships the old fashion way – by chatting. Granted, chatting online can present some added challenges.
Take intonation for example. It is pretty tough to hear sarcasm or catch tongue and cheek remarks without the use of some pretty creative punctuation. Unless of course you are using seesmic, a tool that allows you to actually speak to your community face-to-face.
You can record and insert messages directly into conversations the way you would like them to be heard. If you don’t like the way they sound the first time, you can go for a second round of “making them right” before posting them.
This gives you control back.
You are the master of your voice in the seesmic universe. You don’t have to bold, use exclamation marks or emoticons to get your point across. You can hit record and share your message the way it is intended.
What a great tool for PR.


2 comments
Comments feed for this article
June 5, 2008 at 4:02 am
abbymartin
Barb
Your post was thoughtful and inspiring! And yes, I do think that tone has always been a problem for e-mail. Lack of clarity in tone on words as simple as “great job” can lead to a heck of a misunderstanding.
But for people who are shy or just plain write better than they talk (yes, I am raising my hand to that one), written communication has been a boon because it can be easier to get your thoughts across. And you can revise them over time. But that’s just a somewhat socially awkward geezer’s opinion.
I do think that Seesmic is neat and I do think there is a more human touch in “speaking” to your community as opposed to typing to them. And you are right, it will be a wonderful addition to our PR toolkit.
June 16, 2008 at 9:37 pm
Melanie
I love it! Great posts. Nicely formatted Get Satisfaction assignment. WOW… this is great content. I knew there was a lot of talent in this group. And here it is for all the world to see. Keep it coming!